Peter Boulware opens new Lexus dealership in Tallahassee

Peter Boulware Lexus opens Saturday in Tallahassee with a 44,263-square-foot facility, 40 newly created jobs and Lexus sales and service for North Florida. The dealership fills a gap for local buyers, with the nearest Lexus store more than 150 miles away.

Why it matters: - Peter Boulware Lexus brings Lexus sales and service to Tallahassee and North Florida. - The dealership fills a regional gap, with the nearest Lexus dealership more than 150 miles away. - The opening adds about 60 jobs, including 40 new positions in the Tallahassee community.

What happened: - Peter Boulware will officially open Peter Boulware Lexus on Saturday, August 29, 2026. - The dealership is located at 3700 W Tennessee St. in Tallahassee. - Sales and service departments will begin operating on opening day. - A full grand opening celebration is planned for later this year.

The details: - The new facility spans 44,263 square feet. - The building includes a two-story showroom. - The service center has 16 service bays. - Peter Boulware Lexus will employ approximately 60 team members. - The Lexus Café offers premium coffee and espresso drinks, luxury lounge seating, complimentary high-speed Wi-Fi and private workstations with charging stations. - Service guests will receive complimentary Lexus loaner vehicles. - The dealership will offer complimentary service pickup and delivery within a 35-mile radius. - Peter Boulware Lexus will also offer complimentary vehicle delivery for purchases within 350 miles of the dealership. - The dealership will sell new and pre-owned Lexus models and provide certified service.

Between the lines: - The opening extends Boulware’s long-running presence in Tallahassee and North Florida. - Boulware starred at Florida State, became a first-round NFL Draft pick and won a Super Bowl before returning to the community. - The dealership appears designed to compete on convenience as much as vehicle sales, with amenities aimed at both buyers and service customers.

What's next: - The dealership’s grand opening celebration will be announced later. - More information is available at Peter Boulware Lexus. - Guests and media may contact Tamara Swatts, marketing director for Peter Boulware Lexus, at (850) 558-2347. - Peter Boulware Lexus social accounts include LinkedIn, Instagram, Facebook, YouTube and TikTok.

The bottom line: - Peter Boulware Lexus opens as a large new luxury auto hub for Tallahassee, adding jobs and local access to Lexus ownership and service.