Former Lazydays CEO Ron Fleming launches Tampa advisory practice

Ron Fleming, the former CEO of publicly traded Lazydays, has launched Ron K. Fleming LLC in Tampa to advise CEOs, owners and leadership teams on clarity, accountability and execution. The practice is built around the Pinnacle Approach and a license agreement Fleming says gives him a flexible framework for working with businesses locally and nationally.

Why it matters: - Ron Fleming is turning more than four decades of operating experience into a new advisory business aimed at helping leadership teams improve predictability, profitability and execution. - The launch adds a veteran operator to the business advisory market at a time when many owners are looking for practical help with leadership, accountability and growth.

What happened: - Ron Fleming, former chief executive officer of publicly traded Lazydays, launched Ron K. Fleming LLC, a Tampa-based business advisory practice. - The new firm is focused on helping CEOs, business owners and leadership teams build healthier, more predictable and more profitable businesses. - Fleming also entered into a Pinnacle Guide license agreement, which he described as the foundational platform for the practice. - Fleming said the practice is based on real-world operating experience, not classroom coaching.

The details: - Fleming said his career includes co-founding a single-location business, growing it to multiple locations and selling it successfully. - He later helped expand Lazydays from two dealership locations to 25 locations nationwide and more than $1 billion in annual revenue. - The Pinnacle Approach is built around five core principles: People, Purpose, Playbooks, Performance and Profit. - Fleming said the framework is structured but adaptable to each business’s needs. - Fleming said the practice is designed to meet leadership teams where they are and help them identify obstacles and move forward. - Through Ron K. Fleming LLC, Fleming works directly with CEOs, owners and leadership teams to create greater clarity and alignment, strengthen accountability and turn strategy into disciplined execution. - The Tampa-based practice serves companies throughout Tampa Bay, across the region and nationally. - The firm’s website is RonKFleming.com. - Fleming is also listed on LinkedIn.

Between the lines: - Fleming is positioning the business around operator credibility, not generic consulting. - The Pinnacle license suggests the practice will use a repeatable framework while still allowing customization for different industries and leadership teams. - His pitch centers on the idea that business fundamentals matter across sectors, whether the client sells RVs, boats, cars or provides services.

What's next: - Fleming will likely use the new practice to advise owners and executives on leadership structure, accountability and execution. - The firm is set up to compete for clients locally in Tampa Bay and beyond, using Fleming’s public-company and growth-stage experience as the main differentiator.

The bottom line: - Ron Fleming is launching a Tampa advisory practice that blends hands-on CEO experience with the Pinnacle framework to help companies run more clearly and profitably.